Analytics, Traction Testing
The channel selection was also based on the Personas, the targeting options available and the value propositions we had selected with the internal team. After a couple of weeks of testing I identified potential in a couple of channels and campaign types (specifically for 2 of the main personas we tested). This enabled me to start scaling within those specific channels/campaign types with the aim of reducing the CPA.
Giovanni & his team have been absolutely great. They started by setting up our web analytics stack. We now have full visibility of activation and acquisition events on Google Analytics. This has enabled us to make data driven decisions based on the performance of our digital marketing activities. They’ve also drafted a Marketing Automation Strategy which will play a key part in reducing drop offs in our acquisition flow. Finally, they have been working on Paid Acquisition Testing on LinkedIn and Adwords. Ambie is looking forward to carry on working with them in the following months.
Founder & CEO
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