Conversion Rate Optimisation 

Boost your conversion rates and reduce your cost per acquisition

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Get the best value from your website traffic

Conversion rate optimisation can be extremely powerful and help you maximise performance, increase acquisitions and reduce costs.

If you already have a solid analytics set up and a decent amount of traffic, it’s probably time to consider starting with conversion rate optimisation testing.

As a CRO expert, I will be working with you and your team to improve your acquisition flows, landing page and user experience.


CRO testing is an ongoing exercise that will provide extremely valuable learnings for you and your team. Never stop learning

Do I Need Conversion Rate Optimisation?

You might be here cause you have already decided to start working on your CRO. If you’re still in doubt, I’ve put together a couple of questions to help you make that decision.

Is your website optimised for conversion?

Are you currently running A/B tests? What’s your most recent learning?

What’s the conversion rate of your main acquisition flow?

What’s the drop off for each step of your main acquisition flow?

What’s your best performing landing page?

Which pages have the biggest drop-offs?

Mobile vs Desktop. Which one has the highest conversion rates?

What device should you optimise first?


Improving conversion rates across your key pages and acquisition flows will help you reduce costs and maximise ROI

This is what you get:

I’ll start by analysing quantitative and qualitative data and create advanced reports which will enable me to craft a tailored CRO testing roadmap. A mix of data and gut feeling will be guiding my testing. Each test will be based on clear assumptions, benchmarks and objectives.

I’ll be running A/B tests across the whole marketing funnel with the aim of reducing drop-offs between each stage of the funnel and ultimately maximise growth.

  • Run audits for both qualitative and quantitative data
  • Build a tailored CRO testing roadmap
  • Set up channels for testing (i.e. VWO or Google Optimise)
  • Create and push tests live
  • Close off tests (once we reach statistical significance)*
  • Report on learnings and insights
  • Come up with actionable insights to inform testing
  • Add results, learnings and insights to the growth playbook
  • Hold weekly catch ups to go through the learnings
  • Work closely with developers to make sure they implement winning variants
  • All over again!

I’ll be working with you as a member of your team and will be reachable across all communication mediums (video calls, phone calls, slack, email), and of course, I will be part of your internal meetings when required.

For more information please contact me here.
May Growth Be With You!


The Growth Hustlers are a great team of talented growth marketers. They helped us deploy a solid analytics framework which enabled us to easily distinguish marketing efforts between our App and our Website. Their team added great value across CRO and paid acquisition testing, thanks to very well structured experimentation roadmaps. We were also very impressed with their workshop skills. In short, the learnings acquired through their data focused experimentation helped us improve our App and Website flows.

Alexander Hanson-Smith,
Co-Founder & CPO

The Growth Hustlers team are a team of highly skilled cross-disciplined technical marketing experts. I’ve worked with them on multiple projects at different businesses and they always bring a level of expertise and energy that ensure the impact is rapid and significant. Specifically the value they add with Data Strategy and Marketing Automation workflows has really empowered my team to be truly data driven.

Duncan McKenna,
Head Of Growth

The Growth Hustlers are highly skilled analytics consultants with a wide knowledge of applicable technologies and a determined attitude. They have been invaluable in helping our growth team access the data they need. After an accurate audit of our current analytics and the implementation of new views and goals the growth team can finally make decisions based on clean data enabling us to optimise paid acquisition campaigns and focus on the channels that are performing best.

Rob Imonikhe,

Giovanni & his team have been absolutely great. They started by setting up our web analytics stack. We now have full visibility of activation and acquisition events on Google Analytics. This has enabled us to make data driven decisions based on the performance of our digital marketing activities. They’ve also drafted a Marketing Automation Strategy which will play a key part in reducing drop offs in our acquisition flow. Finally, they have been working on Paid Acquisition Testing on LinkedIn and Adwords. Ambie is looking forward to carry on working with them in the following months.

Gideon Chain,
Founder & CEO

The team at Growth Hustlers were instrumental in developing the inploi data infrastructure and marketing automation engine. Marketplace liquidity and user engagement are critical to the success of any product seeking to efficiently match supply and demand. With the help of The Growth Hustlers we were able to develop a complex growth stack that has enabled us to rapidly scale our marketplace without having to increase the size of our team or compromise our user experience. Technical know-how and deliverables aside, they are a great bunch to work with!

Alexander Hanson-Smith,
Co-Founder & CPO

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