About Me

More about me, my mission and my growth approach

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Personal Stuff

I was born in the UK to Italian parents, who soon whisked me back to Parma in Italy where I grew up. If you haven’t been, Parma is a beautiful, historic city with incredible food. It’s where Parmigiano Reggiano (parmesan cheese) and Prosciutto di Parma (parma ham) are from. You can probably tell it’s also where I developed my discernment for good pizza!

After 5 years of studying IT followed by Computer Engineering, I suddenly had an epiphany. The side hustle I’d started selling fashion on ebay had taken off. By optimising my ebay shop, I quickly became a power seller – making me realise that it was marketing that really interested me. So, I switched to Facolta’ di Economia di Parma to study marketing.

Soon, I moved to Gibraltar to work for an online casino company (and a few other adventures) before relocating to London in 2013 as senior data analyst for multinational Zeta Global – before discovering my true calling within marketing. Finding growth!

I now live just outside of London with my wife and our son.

The Birth of The Growth Hustlers

In 2016 I started working with the dynamic growth marketing agency Rebelhack. It was there that I met some of the most talented marketers I’ve ever worked with, including Guillaume De Sa. Our common interests and passion for growing businesses was the foundation of a long-lasting friendship.

When Rebelhack closed its doors, Guillaume and I soon founded The Growth Hustlers. The Growth Hustlers meant that we could keep helping businesses succeed, whilst also tapping into the talents of other world class marketers that we’d worked with over the past few years.

I currently head up the Growth Hustlers solo as Guillaume works on his baby – a world first no-code NFT platform. The rest of the crew are involved in exciting ventures all over the world. When we’re not working on projects together, we still meet up over pizza to discuss the latest marketing hacks!

The Growth Hustlers has helped over 50 businesses to make better decisions, streamline processes and increase productivity and profitability. This is done by building multi-channel marketing automation stacks, setting up advanced analytics frameworks and turning data into actionable insights.

Mission

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To provide tailored on-demand growth marketing expertise to help businesses find growth.

My Growth Approach

The Growth Hustlers’ approach to growth is a clear step by step process which is highly dependent on your business goals and the areas you want to focus on.

My aim is to look into your requirements in detail and fully understand what your business needs are. This will enable me to deliver a fully customised growth marketing service across the areas you require.

My approach will vary depending on the service you select.

In short, I am a data driven individual that will always make decisions based on data. When there is no data available (usually I always manage to dig some data out), then I will have to rely on experience and gut feeling.

My growth approach is extremely agile but also rigid in its process. Each growth marketing activity will be built based on clear assumptions, objectives, benchmarks and projections. This approach is extremely powerful as it increases success rates massively. It’s also crucial when you are trying to grow a business.

Data & learnings are 2 key ingredients that will never miss when working with me.