Traction Testing
Find out what works and scale
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Learn what works through data driven multi-channel testing

The main point of traction testing is to learn as much as possible about what channels, tactics, value propositions, landing pages and personas work best for you. Ultimately the final goal is to come up with a suitable marketing mix which will enable you to scale your business.
To maximise your media budget as wisely as possible we follow a methodical & data-driven approach based on assumptions, benchmarks, forecasts and objectives.
Our traction testing experts will come up with a customised plan based on your industry, business goals (KPI) and target audience.

Giovanni & his team have been absolutely great. They started by setting up our web analytics stack. We now have full visibility of activation and acquisition events on Google Analytics. This has enabled us to make data driven decisions based on the performance of our digital marketing activities. They’ve also drafted a Marketing Automation Strategy which will play a key part in reducing drop offs in our acquisition flow. Finally, they have been working on Paid Acquisition Testing on LinkedIn and Adwords. Ambie is looking forward to carry on working with them in the following months.
Gideon Chain, Founder & CEO

Do I need Traction Testing?
What is your current acquisition strategy?
What’s your best performing channel for acquisition?
What is your best performing persona? (in terms of CPA)
What is your current Cost Per Acquisition?
Are you ready to scale any channel?
What is your best performing value proposition?
Getting clear visibility for your marketing team helps them see what’s working for your business. So you can decide which activities are worth scaling into, and which you should drop.
This is what you get:
Our activities will be guided by data, experience and gut feeling. We’ll be working closely with you and your team to define the best possible traction testing roadmap.
Run audits across your previous marketing activity
Set up the analytics framework (see analytics set up service)
Define personas and value propositions
Pick a list of channels we intend to focus on
Create Traction Testing roadmap across the selected channels
Create campaigns
Push campaigns live
Create advanced reports
Audit user journeys
Add results, learnings and insights to the growth playbook
Hold weekly meetings to go through learnings and insights
Update our traction testing strategy based on activity results
Scale where possible

For more information please contact me here.
May Growth Be With You!

Testimonials
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