Hi, I’m Giovanni

Your EXPERT in Analytics, Marketing Automation and Data Analysis.

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About Me

My name’s Giovanni Perri, I’m an Italian living in London. Why? Because it’s one of the most important centers for tech and business in the world, and helping businesses grow using technology is what I do best. And also because the pizza here is pretty good (and I really couldn’t live without good pizza).

I’d been working in marketing for over 10 years when I set up Growth Hustlers in 2018. Creating my own growth agency seemed to be the natural next step, as I was already getting asked to consult for companies on their growth strategies and experiments. I like working with other people to achieve a common goal, and I see myself as part of the team of each company I work with. 

I’m proud to have helped 50+ businesses in multiple industries, from fin-tech, SaaS, healthcare, e-commerce and more, to make solid strategic and marketing decisions. Why? Because when a company succeeds it has a positive impact for so many people: the founders, the employees and also the customers they serve. And that’s one of the things that motivates me. 

If you want to know about the impact of my work, the people that say it best are the clients I’ve worked with. Browse through my testimonials, check out some of my case studies or simply get in touch and we can schedule a call.

Benefits of Working with Me


Get crystal-clear visibility on all the key events across your website


Visualise your data on data analytics dashboards


Receive weekly data-driven insights to back up your strategic decisions


Build advanced marketing automation campaigns across all stages of your marketing funnel


Enrich your marketing stack with invaluable must-have marketing assets


Have a growth marketing consultant at your fingertips

Some of my most used platforms

Autopilot logo

Find Out More About Me

Check out my case studies and find me on LinkedIn

Contact Me

I’ll get back to you within hours to schedule an intro call.

Receive My Proposal

I’ll fire over a tailored proposal so we can crack on.

3 Simple Steps

Find Out More About Me

Check out my case studies and find me on LinkedIn

Contact Me

I’ll get back to you within hours to schedule an intro call.

Receive My Proposal

I’ll fire over a tailored proposal so we can crack on

Our Services


Support your team in making accurate, data driven decisions thanks to a solid analytics set up. Getting clear visibility for your marketing team helps them see what’s working for your business. So you can decide which activities are worth scaling into, and which you should drop.

Marketing Automation

Build a fully tailored Marketing Automation stack to increase conversion rates throughout your whole marketing funnel. Automate customised multi channel communications across all stages of the user journey, from first website visit to acquisition to retention and referral.

Growth Consultation

Get access to my full range of skills. I will work alongside you and your team to help you achieve your growth goals. I’ll be consulting, implementing and executing tailored growth marketing activities across all growth areas.

Why Growth Marketing?

Growth Marketing is a data-driven multidisciplinary activity which focuses on all phases of the marketing funnel, which are Awareness, Acquisition, Activation, Retention, Revenue & Referral.

One of the main differences between Growth Marketing and Traditional Marketing is that the latter tends to focus mainly on the Awareness and the Acquisition phases.

Growth Marketing is heavily reliant on data. Data will massively reduce the risk of failure. In short, it will save you a lot of money. When marketing your service/product, you don’t want to just trust your gut feeling.  You need solid data. Data is trustworthy and gives you the actual facts you need to make informed decisions.

In short, without an analytics setup in place you should not be running marketing campaigns. Running a successful, goal-driven campaign requires data.  An analytics stack can measure this impact and provide the information you need to reach your goals.

Once you have your analytics stack in place, you can then start deploying campaigns across the multiple areas of Growth Marketing (Performance Marketing, Email, SEO, Social, Marketing Automation, Affiliate Marketing, Referral campaigns and so on…).


The Growth Hustlers team are a team of highly skilled cross-disciplined technical marketing experts. I’ve worked with them on multiple projects at different businesses and they always bring a level of expertise and energy that ensure the impact is rapid and significant. Specifically the value they add with Data Strategy and Marketing Automation workflows has really empowered my team to be truly data driven.

Duncan McKenna,
Head Of Growth

The Growth Hustlers are highly skilled analytics consultants with a wide knowledge of applicable technologies and a determined attitude. They have been invaluable in helping our growth team access the data they need. After an accurate audit of our current analytics and the implementation of new views and goals the growth team can finally make decisions based on clean data enabling us to optimise paid acquisition campaigns and focus on the channels that are performing best.

Rob Imonikhe,

Giovanni & his team have been absolutely great. They started by setting up our web analytics stack. We now have full visibility of activation and acquisition events on Google Analytics. This has enabled us to make data driven decisions based on the performance of our digital marketing activities. They’ve also drafted a Marketing Automation Strategy which will play a key part in reducing drop offs in our acquisition flow. Finally, they have been working on Paid Acquisition Testing on LinkedIn and Adwords. Ambie is looking forward to carry on working with them in the following months.

Gideon Chain,
Founder & CEO

The team at Growth Hustlers were instrumental in developing the inploi data infrastructure and marketing automation engine. Marketplace liquidity and user engagement are critical to the success of any product seeking to efficiently match supply and demand. With the help of The Growth Hustlers we were able to develop a complex growth stack that has enabled us to rapidly scale our marketplace without having to increase the size of our team or compromise our user experience. Technical know-how and deliverables aside, they are a great bunch to work with!

Alexander Hanson-Smith,
Co-Founder & CPO

The Growth Hustlers are a great team of talented growth marketers. They helped us deploy a solid analytics framework which enabled us to easily distinguish marketing efforts between our App and our Website. Their team added great value across CRO and paid acquisition testing, thanks to very well structured experimentation roadmaps. We were also very impressed with their workshop skills. In short, the learnings acquired through their data focused experimentation helped us improve our App and Website flows.

Alexander Hanson-Smith,
Co-Founder & CPO

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