Analytics & Data Analysis
SharpEnd is a full-service creative and consulting agency, focused on beauty, fashion, drinks and CPG. The team at SharpEnd delivers high-quality, effective rollouts of connected packaging products and retail initiatives. SharpEnd brings ideas to life by developing programmes that reward consumer loyalty – and ensure customers and fans have fun. Some of their clients include: Levi’s, Pepsico, Campaign Group, Yeo Valley, LVMH and many more.
I worked closely with the developers to deploy analytics setups for a multitude of SharpEnd’s clients.
Once the user experience flow had been pushed live on staging, I would proceed to mapping out the whole experience with events and properties. After mapping all events and properties I would pass the instructions onto the development team which would implement the events accordingly.
Following the event implementation I would then proceed to the initial audit and coordinate with the developers to make sure all events and properties were feeding into the analytics platforms correctly. We’d finally deploy the event mapping on production, run a final audit and build a range of reports which the client and the internal team would use to visualise the performance of the experience.
As part of the work I also ran workshops and trained members of the internal team so that they could work alongside me on future analytics setups.
I’ve had the pleasure to work with Giovanni over the last few months and from day one understood the quality, professionalism and attention to detail he puts into his work.
Communication is always a breeze and working across various projects within our company and with various stakeholders, he has consistently delivered.
I’d highly recommend Giovanni and the Growth Hustlers team. Looking forward to many more projects together!
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