Let Data Guide Your Business

Letting data guide your growth

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Trusting your data analytics from day 1

You can’t grow a business blindfolded. Decision making should be empowered by data. More than that, I believe that data should be what drives your decisions.

Why? Because now more than ever, business needs to be agile to survive. Data helps you learn from your activity and prioritise your budgeting to focus on what counts, and what works.

If you are not comfortable with your current analytics framework or you don’t have one yet, I suggest you get it sorted before starting any growth marketing activities.


Knowledge is key. Support your team in making accurate, data informed decisions with an in-depth analytics set up.

Do I Need Analytics?

Can you answer the questions below easily? If not, you might need some analytics help.

What’s your best performing marketing channel?

Which value proposition has the highest conversion rate (by channel)?

What’s your conversion rate (CR) for each channel? (i.e. session to user acquisition)

What’s your blended cost per acquisition (CPA)?

Which target persona has the lowest cost per acquisition (CPA)?

What’s your best performing landing page?


Getting clear visibility for your marketing team helps them see what’s working for your business. So you can decide which activities are worth scaling into, and which you should drop.

This is what you get:

A tailored web-analytics/app-analytics solution for your user flow. I will work across all stages of the marketing funnel, including; awareness, activation, acquisition, retention, revenue, referral.

My process is flexible and will vary depending on your website structure and current analytics stack. However, this is what it could look like:

  • Deep dive into your product/service (meetings with you and team)
  • Audit of your current analytics stack
  • Configuration of all analytics tools required
  • Implementation of events (dev required)
  • Creation of Google Analytics views and goals
  • Run workshops for you and your team
  • Definition of funnel stages, KPIs and metrics we want to have visibility on
  • Map out new analytics stack
  • Creation of event schema
  • Audit of all events
  • Creation of in-depth reports (Google Sheets or Google Data Studio)

I’ll be working with you as a member of your team and will be reachable across all communication mediums (video calls, phone calls, slack, email), and of course, I will be part of your internal meetings when required.

For more information please contact me here.
May Growth Be With You!


The Growth Hustlers are highly skilled analytics consultants with a wide knowledge of applicable technologies and a determined attitude. They have been invaluable in helping our growth team access the data they need. After an accurate audit of our current analytics and the implementation of new views and goals the growth team can finally make decisions based on clean data enabling us to optimise paid acquisition campaigns and focus on the channels that are performing best.

Rob Imonikhe,

The Growth Hustlers team are a team of highly skilled cross-disciplined technical marketing experts. I’ve worked with them on multiple projects at different businesses and they always bring a level of expertise and energy that ensure the impact is rapid and significant. Specifically the value they add with Data Strategy and Marketing Automation workflows has really empowered my team to be truly data driven.

Duncan McKenna,
Head Of Growth

Giovanni & his team have been absolutely great. They started by setting up our web analytics stack. We now have full visibility of activation and acquisition events on Google Analytics. This has enabled us to make data driven decisions based on the performance of our digital marketing activities. They’ve also drafted a Marketing Automation Strategy which will play a key part in reducing drop offs in our acquisition flow. Finally, they have been working on Paid Acquisition Testing on LinkedIn and Adwords. Ambie is looking forward to carry on working with them in the following months.

Gideon Chain,
Founder & CEO

The team at Growth Hustlers were instrumental in developing the inploi data infrastructure and marketing automation engine. Marketplace liquidity and user engagement are critical to the success of any product seeking to efficiently match supply and demand. With the help of The Growth Hustlers we were able to develop a complex growth stack that has enabled us to rapidly scale our marketplace without having to increase the size of our team or compromise our user experience. Technical know-how and deliverables aside, they are a great bunch to work with!

Alexander Hanson-Smith,
Co-Founder & CPO

The Growth Hustlers are a great team of talented growth marketers. They helped us deploy a solid analytics framework which enabled us to easily distinguish marketing efforts between our App and our Website. Their team added great value across CRO and paid acquisition testing, thanks to very well structured experimentation roadmaps. We were also very impressed with their workshop skills. In short, the learnings acquired through their data focused experimentation helped us improve our App and Website flows.

Alexander Hanson-Smith,
Co-Founder & CPO

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