Trusting your data analytics from day 1
You can’t grow a business blindfolded. Decision making should be empowered by data. More than that, I believe that data should be what drives your decisions.
Why? Because now more than ever, business needs to be agile to survive. Data helps you learn from your activity and prioritise your budgeting to focus on what counts, and what works.
If you are not comfortable with your current analytics framework or you don’t have one yet, I suggest you get it sorted before starting any growth marketing activities.
Support your team in making accurate, data informed decisions with an in-depth analytics set up.
Do I Need Analytics?
Can you answer the questions below easily? If not, you might need some analytics help.
What’s your best performing marketing channel?
Which value proposition has the highest conversion rate (by channel)?
What’s your conversion rate (CR) for each channel? (i.e. session to user acquisition)
What’s your blended cost per acquisition (CPA)?
Which target persona has the lowest cost per acquisition (CPA)?
What’s your best performing landing page?
Getting clear visibility for your marketing team helps them see what’s working for your business. So you can decide which activities are worth scaling into, and which you should drop.
This is what you get:
A tailored web-analytics/app-analytics solution for your user flow. I will work across all stages of the marketing funnel, including; awareness, activation, acquisition, retention, revenue, referral.
My process is flexible and will vary depending on your website structure and current analytics stack. However, this is what it could look like:
- Deep dive into your product/service (meetings with you and team)
- Audit of your current analytics stack
- Configuration of all analytics tools required
- Implementation of events (dev required)
- Creation of Google Analytics views and goals
- Run workshops for you and your team
- Definition of funnel stages, KPIs and metrics we want to have visibility on
- Map out new analytics stack
- Creation of event schema
- Audit of all events
- Creation of in-depth reports (Google Sheets or Google Data Studio)
I’ll be working with you as a member of your team and will be reachable across all communication mediums (video calls, phone calls, slack, email), and of course, I will be part of your internal meetings when required.
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