Analytics & Conversion Rate Optimisation

About Givergy

Established in 2009, Givergy is a leading provider of fundraising solutions, offering an award-winning platform, innovative tools, and expert guidance. Their services span across the United Kingdom, the United States, Canada, Australia, and Hong Kong, and they have assisted more than 3,000 charities in raising over £850 million.

Givergy has transformed the fundraising landscape by collaborating closely with their clients and introducing an array of tools and services that cover all aspects of fundraising, including auctions, donations, and ticketing. With a team of experienced professionals available 24/7, Givergy provides unparalleled support to its clients. 

In addition to generating funds, Givergy aims to promote brand awareness, educate about the fundraising industry, and manage events. Givergy’s services cater to charities of all sizes and sectors and instill confidence in clients to achieve their fundraising goals. With tailored pricing models, exceptional service, and a cutting-edge platform, Givergy is committed to revolutionizing charitable giving worldwide.

Givergy has become a Certified B Corp as of December 2022.


To deploy a tailored analytics setup and data dashboards.

To improve the overall website conversion rate through bespoke CRO experimentation.

Our Approach

I kicked off by setting up Mixpanel and mapping out all the key website events. I split the event mapping into 3 main funnel phases: Awareness, Acquisition and Activation events. I worked with the development team to deploy the advanced event mapping on Mixpanel. 

Once the events started coming through, I focused on building tailored dashboards which enabled me to spot the main funnel bottlenecks and generate CRO ideas. I then began to work closely with the marketing team (the marketing manager, the PPC manager and the SEO manager) to prioritse and implement the experiments on a weekly basis. 

Experiments were then closed off as they reached statistical significance and added to a playbook with detailed reports, insights and learnings which were then divulgated to the internal team with a list of clear action points to apply.



Increase in Conversion Rate (from website visitor to lead)

For more information please contact me here.
May Growth Be With You!


Giovanni has been amazing to work with over the last 7 months. Our company hired him to plan, implement, and optimise several CRO tests on a monthly basis which has improved our website conversions. He’s very proactive and his enthusiasm to suggest new ideas is a pleasure to work with.

He fit right into our team of marketing, design, and web dev – even helping us to manage their tasks as it relates to CRO. His data reporting and dashboards are comprehensive and easy to understand as well. He’s definitely an expert in the field, I’d recommend his services to anyone.

Omoladé Bangudu,
Marketing Manager

Sign up to my growth newsletter

If you love growth marketing as much as I do… you should sign up to my growth newsletter.