Butter

Marketing Automation

About Butter

The Butter app lets you spread the cost of online orders from hundreds of retailers, choosing a simple instalment plan to suit you. In short, you can shop online from your favourite stores and pay via instalments.

Visit Butter

Butter.co.uk on Desktop and Mobile

Objective

To build a Marketing Automation stack with the purpose of boosting sales, increase returning users and maximise all phases of the Marketing funnel.

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Our Approach

I started by identifying the user flow stages and mapping out the main KPIs we wanted to optimise for. I then moved on to the core part, the Marketing Automation strategy. Here I identified the trigger criteria, the exit criteria, the number of channels, the delays between comms and the technical requirements for each individual journeys I mapped out.

I then discussed the strategy with the founder and the marketing team. Once approved, I worked closely with the developers to configure the chosen Marketing Automation platform (in this case, customer.io), I created an event mapping sheet with a detailed list of events and attributes required for the Marketing Automation journeys to function.

Once the platform had been configured and all events had been implemented correctly I then moved on to the actual creation of the journeys. Journeys included channels such as Email, Push Notifications (apple and Android) and Retargeting (FB and Adwords).

Results

38%

Increase in Returning Users

22%

Increase in Sales

Testimonial

For more information please contact us here. May Growth Be With You!