Ideal Flatmate
Analytics
About ideal flatmate
ideal flatmate places people and personality at the heart of the flat-sharing experience, not just properties and location. This is done through a short questionnaire about living habits. The answers of which will allow people to find their ideal fellow flatmates in a given area.
Objective
To deploy a bespoke analytics set up which will enable ideal flatmate to make data driven decisions with confidence.
Give clear visibility on the performance of each marketing activity and reduce the user registration discrepancies between Tableau and Google Analytics.
Our Approach
We started by auditing their Analytics stack and by testing their website user flows rigorously. We then moved on to creating an advanced Analytics schema covering events for Activation, Acquisition and Retention. One of the main reasons for the user registration discrepancies between Tableau and Google Analytics was due to missing events. The platforms have multiple points of entry and some of them had not been tracked in the past.
On completion of this one off project we carried on working with ideal flatmate as Analytics consultants, working closely with the product and marketing team to ensure new events were correctly deployed and for maintenance purpose. A new fresh Analytics set up and an ad hoc consultancy service overtime has enabled ideal flatmate to be more comfortable with their marketing decisions.
Results
%
visibility of the whole user registration flow (step by step)
%
Reduction in discrepancies
For more information please contact me here.
May Growth Be With You!
Testimonial
The Growth Hustlers are highly skilled analytics consultants with a wide knowledge of applicable technologies and a determined attitude. They have been invaluable in helping our growth team access the data they need. After an accurate audit of our current analytics and the implementation of new views and goals the growth team can finally make decisions based on clean data enabling us to optimise paid acquisition campaigns and focus on the channels that are performing best.
Co-Founder
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