Marketing Automation & Analytics
I audited the existing analytics stack and created an event schema for activation and acquisition events. I configured GTM and Google Analytics, implemented the new events, the new views, the new goals and created templates for the weekly and monthly reports.
For what concerns Marketing Automation; I kicked off by mapping out all comms (including email, sms and push notifications). I then moved on to defining the key stages of the user journey and built a marketing automation strategy tailored to each key stage of the funnel. This enabled me to create bespoke nurture campaigns for each stage of the user flow.
Giovanni and The Growth Hustlers team are an amazing growth team to work with. They connected and worked with our team as if they have been with us since the beginning. They are skilled analytics and traction testing experts. They provided great Growth Marketing training as well as Traction Testing and Analytics. They are a bunch of highly skilled individuals which I will always recommend.
Founder & CEO
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