Supercarers

Marketing Automation and Analytics

About SuperCarers

SuperCarers is an introductory service which helps connect individuals and organisations with trusted, experienced and fully vetted carers in their area. We believe that – in most circumstances – the best placed people to coordinate high quality, personalised care are the families and care professionals themselves.

Objective

To maximise customer acquisition and customer retention through tailored, multi channel marketing automation communications.

To build an advanced Marketing Automation stack for each stage of the user flow in order to maximise ROI and assist the Sales and Customer Support team in their work.

Our Approach

We started with the implementation of a bespoke Analytics stack which enabled SuperCarers to accurately track events from start to finish of the user acquisition flow. In order to achieve this, we mapped out events for the whole marketing funnel, including; activation, acquisition and retention events. This was done on the main website and also on landing pages.

After setting up their Analytics we moved on to the Marketing Automation work. The Growth Hustlers created a tailored Marketing Automation solution which tackled each step of the user journey. Supercarers now has an extremely valuable Multichannel Marketing Automation stack which boosted customer acquisition and improved customer LTV.

Results

%

Increase in Returning Users

%

Increase in Acquisition Events

For more information please contact me here.
May Growth Be With You!

Testimonial

The Growth Hustlers team are a team of highly skilled cross-disciplined technical marketing experts. I’ve worked with them on multiple projects at different businesses and they always bring a level of expertise and energy that ensure the impact is rapid and significant. Specifically the value they add with Data Strategy and Marketing Automation workflows has really empowered my team to be truly data driven.

Duncan McKenna,
Head Of Growth

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