Supercarers

Marketing Automation and Analytics

About SuperCarers

SuperCarers is an introductory service which helps connect individuals and organisations with trusted, experienced and fully vetted carers in their area. We believe that – in most circumstances – the best placed people to coordinate high quality, personalised care are the families and care professionals themselves.

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SuperCarers on Desktop and Mobile

Objective

To maximise customer acquisition and customer retention through tailored, multi channel marketing automation communications.

To build an advanced Marketing Automation stack for each stage of the user flow in order to maximise ROI and assist the Sales and Customer Support team in their work.

marketing automation for supercarers

Our Approach

We started with the implementation of a bespoke Analytics stack which enabled SuperCarers to accurately track events from start to finish of the user acquisition flow. In order to achieve this, we mapped out events for the whole marketing funnel, including; activation, acquisition and retention events. This was done on the main website and also on landing pages.

After setting up their Analytics we moved on to the Marketing Automation work. The Growth Hustlers created a tailored Marketing Automation solution which tackled each step of the user journey. Supercarers now has an extremely valuable Multichannel Marketing Automation stack which boosted customer acquisition and improved customer LTV.

Results

147%

Increase in Returning Users

168%

Increase in Acquisition Events

Testimonial

For more information please contact us here. May Growth Be With You!