Traction Testing

Find out what works and scale

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Learn what works through data driven multi-channel testing

Traction testing is an extremely important part of your journey towards finding growth.

The main point of traction testing is to learn as much as possible about what channels, tactics, value propositions, landing pages and personas work best for you. Ultimately the final goal is to come up with a suitable marketing mix which will enable you to scale your business.

To maximise your media budget as wisely as possible we follow a methodical & data-driven approach based on assumptions, benchmarks, forecasts and objectives.

Our traction testing experts will come up with a customised plan based on your industry, business goals (KPI) and target audience.

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Giovanni & his team have been absolutely great. They started by setting up our web analytics stack. We now have full visibility of activation and acquisition events on Google Analytics. This has enabled us to make data driven decisions based on the performance of our digital marketing activities. They’ve also drafted a Marketing Automation Strategy which will play a key part in reducing drop offs in our acquisition flow. Finally, they have been working on Paid Acquisition Testing on LinkedIn and Adwords. Ambie is looking forward to carry on working with them in the following months.

Gideon Chain, Founder & CEO

Do I need Traction Testing?

Can you answer these questions? If not, you might need our help.

What is your current acquisition strategy?

What’s your best performing channel for acquisition?

What is your best performing persona? (in terms of CPA)

What is your current Cost Per Acquisition?

Are you ready to scale any channel?

What is your best performing value proposition?

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Getting clear visibility for your marketing team helps them see what’s working for your business. So you can decide which activities are worth scaling into, and which you should drop.

This is what you get:

We’ll begin by auditing any digital marketing activity you’ve run to date with the purpose of informing our traction testing strategy.

Our activities will be guided by data, experience and gut feeling. We’ll be working closely with you and your team to define the best possible traction testing roadmap.

  • Run audits across your previous marketing activity
  • Set up the analytics framework (see analytics set up service)
  • Define personas and value propositions
  • Pick a list of channels we intend to focus on
  • Create Traction Testing roadmap across the selected channels
  • Create campaigns
  • Push campaigns live
  • Create advanced reports
  • Audit user journeys
  • Add results, learnings and insights to the growth playbook
  • Hold weekly meetings to go through learnings and insights
  • Update our traction testing strategy based on activity results
  • Scale where possible
The number of channels will be highly dependent on the monthly media budget you decide to assign to this project. Our learnings, insights and action points will be highly reliant on reaching statistical significance.

For more information please contact me here.
May Growth Be With You!

Testimonials

The Growth Hustlers are highly skilled analytics consultants with a wide knowledge of applicable technologies and a determined attitude. They have been invaluable in helping our growth team access the data they need. After an accurate audit of our current analytics and the implementation of new views and goals the growth team can finally make decisions based on clean data enabling us to optimise paid acquisition campaigns and focus on the channels that are performing best.

Rob Imonikhe,
Co-Founder

The Growth Hustlers team are a team of highly skilled cross-disciplined technical marketing experts. I’ve worked with them on multiple projects at different businesses and they always bring a level of expertise and energy that ensure the impact is rapid and significant. Specifically the value they add with Data Strategy and Marketing Automation workflows has really empowered my team to be truly data driven.

Duncan McKenna,
Head Of Growth

Giovanni & his team have been absolutely great. They started by setting up our web analytics stack. We now have full visibility of activation and acquisition events on Google Analytics. This has enabled us to make data driven decisions based on the performance of our digital marketing activities. They’ve also drafted a Marketing Automation Strategy which will play a key part in reducing drop offs in our acquisition flow. Finally, they have been working on Paid Acquisition Testing on LinkedIn and Adwords. Ambie is looking forward to carry on working with them in the following months.

Gideon Chain,
Founder & CEO

The team at Growth Hustlers were instrumental in developing the inploi data infrastructure and marketing automation engine. Marketplace liquidity and user engagement are critical to the success of any product seeking to efficiently match supply and demand. With the help of The Growth Hustlers we were able to develop a complex growth stack that has enabled us to rapidly scale our marketplace without having to increase the size of our team or compromise our user experience. Technical know-how and deliverables aside, they are a great bunch to work with!

Alexander Hanson-Smith,
Co-Founder & CPO

The Growth Hustlers are a great team of talented growth marketers. They helped us deploy a solid analytics framework which enabled us to easily distinguish marketing efforts between our App and our Website. Their team added great value across CRO and paid acquisition testing, thanks to very well structured experimentation roadmaps. We were also very impressed with their workshop skills. In short, the learnings acquired through their data focused experimentation helped us improve our App and Website flows.

Alexander Hanson-Smith,
Co-Founder & CPO

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Questions?

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