10 Growth Hacking Tools You Should Try Right Now

Want to grow your business? As a growth hacking collective, we wanted to help you by sharing some of the growth tools we’ve used over the years. We’ll go through what each of these tools does for you, how much they cost and how they can help you grow your business fast.

Is your company’s growth not where you’d like it to be? Get in touch with The Growth Hustlers let us show you how to inject some extra growth hacking into the mix.

1. Zapier

What is Zapier?

If you don’t know how to code, Zapier is an amazing tool that helps you automate tasks in your workflow. Using Zapier’s user-friendly dashboard, you can seamlessly connect multiple apps and platforms to work together and do a lot of manual work for you.

For example, you can use Zapier to put all your Facebook ad leads / website leads into a spreadsheet. Then automatically add them to your email lists on MailChimp or Autopilot.

This cool tool enables you to save valuable time, be more productive and focus on doing more awesome growth hacking.

Zapier pricing:

Free plan + paid plans starting at $20/month.

2. Linked Helper

What is Linked Helper?

Linked helper is a chrome extension that helps you automate your work on Linkedin. It’s great for any company, but it’s exceptionally good for B2B businesses. It can create lists of potential prospects, automatically send connection requests, send follow up messages, or extract emails from Linkedin. They are just a few of the growth hacking features included with Linked Helper.

A great growth hacking tool comes with great responsibility, use your creativity and use it wisely 😉

Linked Helper pricing:

Free trial + paid plans starting at $15/month.

3. VWO

What is VWO?

VWO is Conversion Rate Optimisation (CRO for short) Tool that helps you understand the user behaviour of your web visitors. Helping you make changes to certain pages to improve your site’s performance.

The VWO platform enables you to A/B test many aspects of your website (imagery, copy, call to actions, etc). So you can track which changes you make have an impact on your business KPIs’ conversion rates. Be it signups, sales, searches or any other action you want users to complete.

VWO also offers a range of other tools such as heatmaps and polls to help you better understand what your customers really care about.

VWO pricing:

Paid plans starting at $99/month.

4. Unbounce

What is Unbounce?

Unbounce is another essential tool to any good growth hacker / digital marketer. Their platform allows you to create landing pages super easily drag and drop style.

Unbounce allows you to quickly create and test new pages that are optimised for converting users with your ads. And that’s not it: You can also use Unbounce to create Popups and sticky bars that can help your website’s conversion rates even more.

Unbounce pricing:

14 days free trial + Paid plans starting at $79/month.

5. Autopilot

What is Autopilot?

Autopilot is a marketing automation software. It is an essential tool for any company that is serious about good user retention.

With Autopilot, you can create super personalised email journeys for every user type, and connect with multiple platforms such as Facebook, Google Ads, Typeform and many others to automate most of your marketing communication.

One of the great features that also comes with Autopilot is the Heads Up messages that you can put on any page of your website to push more users to take action and convert.

Autopilot pricing:

30 days free trial + Paid plans starting at $49/month.

6. Twilio

What is Twilio?

Twilio is a communication platform that enables companies to engage with customers on SMS, Whatsapp, Video or even Voice calls. Need we say more? Combine this tool with Autopilot and take your Marketing Automation to the next level, as SMS open rates and response rates are much higher than email.

Twilio pricing:

Pay as you go – start sending from $0.0075 per message.

7. Chatfuel

What is Chatfuel?

Chatfuel is a platform that enables you to create Facebook Messenger bots. A Facebook Messenger Bot is essentially a robot that speaks to your customers for you in an automated way. As an example, you can use a bot to qualify potential customers for you by asking important questions to make sure you speak to the most relevant leads. A great messenger bot to check out as an example is Lego’s.

There are several platforms out there where you can create these bots but Chatfuel’s easy to use interface makes it super easy for you to design your first messenger bot flow. They also have templates you can use to help you get started. Chatfuel is a neat growth hacking tool and you can install your messenger bot on your website or use it with your Facebook ads to increase your conversions.

Chatfuel pricing:

Free plan for up to 1000 subscribers + paid plans starting from $15/month for unlimited subscribers.

8. Hotjar

What is Hotjar?

Hotjar is a tool that analyses the behaviour of your website visitors for you. Hotjar’s features include:

Website heatmaps
Recordings of user journeys
Conversion funnels
NPS (Net Promoter score)
Feedback Polls
Surveys

Hotjar is a great tool for Growth Marketers, UX designer and Product managers as it gives you all of the tools you need to make data-driven decisions to optimise your website.

If you have the full version of VWO, you may not need to use Hotjar but we do recommend that you test out the free version as it is very easy to use and it gives you another source of data to look at.

Hotjar pricing:

Free plan for up to 2000 page views per day + paid plans starting from $29/month for 10,000 page views per day.

9. Sumo

What is Sumo?

Sumo is a platform built specifically for eCommerce businesses and has a varied range of growth hacking tools at your disposal, with the aim of acquiring more customers by growing your email list.

Sumo’s features include:

List builder popups
Share buttons
List builder scroll box
List builder welcome mats
Smart Bars

All of the tools above are made to capture the emails of your website visitors. Sumo also has plugins for the main CMS platforms such as Shopify and WordPress.

Sumo pricing:

Free plan + paid plans starting from $49/month.

10. Instato.io

What is Instato.io?

Instato is a neat little Instagram bot that takes a few minutes to set up, without coding, and helps you growth hack your Instagram following and engagement.

Instato.io’s features allow you to automatically do all of these things on Instagram:

Follow
Like
DMs
Unfollow
Comment

What makes this growth hack so interesting to marketers is that you can use all of these features in a targeted way by using hashtags that your target customers are using. However, please proceed with caution as Instagram does not like bots at all. So don’t over-use this tool and keep it on ‘Safe’ mode.

Top tip: If you already have an account that you built up and are worried about using a bot, we recommend creating a new ‘test’ Instagram account and practise using the bot with that one for a few weeks. Or simply run the bot on that secondary account that you don’t care much about.

Instato.io pricing:

Free 3 day trial + paid plans starting from $29.95/month.

Let us gift you with an 11th!

11. MobileMonkey.com

What is MobileMonkey.com?

It’s a Multi-platform chatbot builder with a unified chat inbox which allows you to manage all chats from one chat. You can talk to customers directly on the messaging apps they already use.

Why MobileMonkey?

Your website visitors will be 3x more likely to engage vs the website forms
You will be able to communicate with your hot leads on the go
75% of customers say they’d rather message than email or call.

MobileMonkey pricing:

The Pro plan starts at $21.75 and gives you Notifications, reengagement campaigns & integrations. Plans go up to $299 when using a Team plan which will also give you Collaboration tools for agencies and teams managing multiple chatbot locations. Find out more HERE.

There you have it, 11 of our favourite growth hacking tools that we recommend testing right now. We have other growth tools where these came from, so make sure you stay tuned for part 2!

Happy Growth Hacking!

And May Growth Be With You.

Alex from The Growth Hustlers.

About Giovanni Perri

Giovanni is the co-founder of The Growth Hustlers. His years of experience in marketing – and growth marketing in particular – have helped many businesses find and accelerate growth using his data-driven approach.

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For more information please contact me here. May Growth Be With You!

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Testimonials

The Growth Hustlers team are a team of highly skilled cross-disciplined technical marketing experts. I’ve worked with them on multiple projects at different businesses and they always bring a level of expertise and energy that ensure the impact is rapid and significant. Specifically the value they add with Data Strategy and Marketing Automation workflows has really empowered my team to be truly data driven.

Duncan McKenna,
Head Of Growth

The Growth Hustlers are highly skilled analytics consultants with a wide knowledge of applicable technologies and a determined attitude. They have been invaluable in helping our growth team access the data they need. After an accurate audit of our current analytics and the implementation of new views and goals the growth team can finally make decisions based on clean data enabling us to optimise paid acquisition campaigns and focus on the channels that are performing best.

Rob Imonikhe,
Co-Founder

Giovanni & his team have been absolutely great. They started by setting up our web analytics stack. We now have full visibility of activation and acquisition events on Google Analytics. This has enabled us to make data driven decisions based on the performance of our digital marketing activities. They’ve also drafted a Marketing Automation Strategy which will play a key part in reducing drop offs in our acquisition flow. Finally, they have been working on Paid Acquisition Testing on LinkedIn and Adwords. Ambie is looking forward to carry on working with them in the following months.

Gideon Chain,
Founder & CEO

The team at Growth Hustlers were instrumental in developing the inploi data infrastructure and marketing automation engine. Marketplace liquidity and user engagement are critical to the success of any product seeking to efficiently match supply and demand. With the help of The Growth Hustlers we were able to develop a complex growth stack that has enabled us to rapidly scale our marketplace without having to increase the size of our team or compromise our user experience. Technical know-how and deliverables aside, they are a great bunch to work with!

Alexander Hanson-Smith,
Co-Founder & CPO

The Growth Hustlers are a great team of talented growth marketers. They helped us deploy a solid analytics framework which enabled us to easily distinguish marketing efforts between our App and our Website. Their team added great value across CRO and paid acquisition testing, thanks to very well structured experimentation roadmaps. We were also very impressed with their workshop skills. In short, the learnings acquired through their data focused experimentation helped us improve our App and Website flows.