The Growth Hustlers’ founders

Giovanni (the “Italian”)

Early life

Giovanni is a fake Italian who prides himself on being Italian. However:

1) He doesn’t drink coffee

2) He doesn’t drink wine

3) He was actually born in England (Leicester) the child of Italian parents

But he does have an accent, loves pasta and is called Giovanni, so, we’ll give him that.

He was such a nice kid, way too nice. In fact, he used to often get beaten up by other kids his age (3 to 5 years old). Until eventually his dad decided things had to change and he signed him up to start Judo. Since then no one ever attempted to touch him again and he became the most feared kid in town!

Giovanni lived his youth without studying much.e loved the outdoors and he was hyperactive, always moving around and hardly sitting at his desk with a book.

At the age of 18, he started his first business selling fashion brands on e-bay. This was the start of a true passion for Marketing and Growing businesses. In 2011 he graduated in Marketing at the University of Economics of Parma.


The current Giovanni

Giovanni loves to think he loves travelling – but he doesn’t know whether he actually loves it that much simply because he hasn’t started travelling yet…

Writing isn’t one of Giovanni’s strongest talents, and he is currently trying to figure out why he is still writing in the third person…

I mean, Giovanni is currently writing about Giovanni (himself) from a third-person point of view. Oh, the complexity of content creation!


But seriously…

Giovanni is an extremely focused individual with a great eye for detail and always striving to make his clients happy. He is highly organised and loves planning. He loves to make sure that the client understands all about the growth activities that are being worked on with the aim of passing on learnings to internal teams. Together with Guillaume, they will be working their a***s off to make sure that businesses are getting the best value possible from their work!


Guillaume (the French guy)

Early life

A French man, born in France (not like Giovanni who is an Italian, not born in Italy). At the age of 11, he became a semi-pro Quake 3 player, and what an insane game that was (if you remember it – if you don’t, never mind!)

At 15 he was already picking up multiple programming languages such as PHP and Javascript. Then one day he completely fell in love with Python – his one and only true love!

Ever since he was kid he’s loved building things from scratch. This is probably one of the main reasons why he now loves growing businesses. He was born for the startup environment!


The current Guillaume

He loves travelling and has explored India, Asia and South America in the last year.

Quite clearly, Guillaume’s passionate about problem-solving! He is currently working on something very important – something huge that could change the way people see the world. He’s trying to prove to the world that the earth isn’t flat but an equilateral triangle (obviously). He’ll probably end up like Giordano Bruno (Guillaume loves taking risks).


But seriously…

Guillaume is extremely focused and will go all-in to achieve his goals! He is going to work with Giovanni to grow businesses and strive for perfection.


Giovanni & Guillaume (the founders of The Growth Hustlers)



Guillaume & Giovanni used to work at a London based Growth Marketing / Growth Hacking agency.

Competitions between G-France (Guillaume) and G-Italy (Giovanni) were a daily thing in the office. Table tennis was one of the main competition grounds but they also faced each other at laser game once.

Giovanni would love to say it was a tight head to head but the hard truth is; He got rinsed by the French man over and over again – across a wide range of disciplines.

After realising that he could not compete with Guillaume (he actually beat him a few times), he decided to accept defeat and ask for an alliance.


How it all started (the serious storyline)


Not that the facts above are not true…

Their common interests and passion for growing businesses was key to their long-lasting friendship. At work, they made a fantastic combo and quickly learnt how to leverage and complement each-other across most growth marketing disciplines.

It didn’t take long for them to realise that together they could easily cover a great part of the growth areas needed to grow a business.

From colleagues to friends; from friends to business partners!


The birth of The Growth Hustlers

The Growth Hustlers was founded on the 21st of August 2018 (

The Growth Hustlers pride themselves for being able to offer unparalleled growth marketing solutions thanks to their highly skilled network of freelancers that specialise across all growth marketing areas.

Click here to check out the team


Depending on your needs, The Growth Hustlers will give you access to a collective of specialists deploying on-demand growth services into your business. Most importantly, they will make sure they pass on their knowledge to your team once the projects have been completed.

The Growth Hustlers doesn’t tie their client into long term contracts (actually, they won’t tie them into contracts at all).

If you want to find out a little bit more about Giovanni, Guillaume or The Growth Hustlers, please don’t hesitate to contact us.


Click here to reach out to us

May Growth Be With You!

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Giovanni Perri

About Giovanni Perri

Giovanni is the co-founder of The Growth Hustlers. His years of experience in marketing – and growth marketing in particular – have helped many businesses find and accelerate growth using his data-driven approach.

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For more information please contact me here. May Growth Be With You!


The Growth Hustlers team are a team of highly skilled cross-disciplined technical marketing experts. I’ve worked with them on multiple projects at different businesses and they always bring a level of expertise and energy that ensure the impact is rapid and significant. Specifically the value they add with Data Strategy and Marketing Automation workflows has really empowered my team to be truly data driven.

Duncan McKenna,
Head Of Growth

The Growth Hustlers are highly skilled analytics consultants with a wide knowledge of applicable technologies and a determined attitude. They have been invaluable in helping our growth team access the data they need. After an accurate audit of our current analytics and the implementation of new views and goals the growth team can finally make decisions based on clean data enabling us to optimise paid acquisition campaigns and focus on the channels that are performing best.

Rob Imonikhe,

Giovanni & his team have been absolutely great. They started by setting up our web analytics stack. We now have full visibility of activation and acquisition events on Google Analytics. This has enabled us to make data driven decisions based on the performance of our digital marketing activities. They’ve also drafted a Marketing Automation Strategy which will play a key part in reducing drop offs in our acquisition flow. Finally, they have been working on Paid Acquisition Testing on LinkedIn and Adwords. Ambie is looking forward to carry on working with them in the following months.

Gideon Chain,
Founder & CEO

The team at Growth Hustlers were instrumental in developing the inploi data infrastructure and marketing automation engine. Marketplace liquidity and user engagement are critical to the success of any product seeking to efficiently match supply and demand. With the help of The Growth Hustlers we were able to develop a complex growth stack that has enabled us to rapidly scale our marketplace without having to increase the size of our team or compromise our user experience. Technical know-how and deliverables aside, they are a great bunch to work with!

Alexander Hanson-Smith,
Co-Founder & CPO

The Growth Hustlers are a great team of talented growth marketers. They helped us deploy a solid analytics framework which enabled us to easily distinguish marketing efforts between our App and our Website. Their team added great value across CRO and paid acquisition testing, thanks to very well structured experimentation roadmaps. We were also very impressed with their workshop skills. In short, the learnings acquired through their data focused experimentation helped us improve our App and Website flows.

Alexander Hanson-Smith,
Co-Founder & CPO

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