A new breed of Growth Marketing Specialists

Welcome to our first blog! Starting off in style

What better way to kick-off than telling you all about how amazing we are?!

Jokes aside! We have an awesome team!

Let me expand on that.

We’re not an agency, we’re a collective of Growth Marketing Specialists deploying our expertise across a wide range of exciting businesses. We believe that our approach to growth should and will change the way businesses think about marketing and growth.

What does that even mean?

There s**t loads of agencies and freelancers out there.

Agencies usually have specialists working on one specific vertical, and freelancers just stick to the thing they know can get them regular work…

The result?

Silos, where where every activity happens in a vacuum. The modern marketing landscape is vast and complex and there aren’t simple linear solutions to move the needle anymore. Everything needs to coordinated and pushing towards the same goal.

Our approach…

The way we approach our work at The Growth Hustlers are different.

Yes, we are all specialists in our fields , however we have all cut our teeth as as Growth Marketers within challenging and resource constrained startups. This means we we think laterally and understand that everything we do needs to connected to maximise the impact.

Our approach is transparent and collaborative: we schedule regular meetings and workshops where we share strategy and tactics with each other. Meaning we aren’t designing and building in isolation; for example building Marketing Automation systems requires many different specialisms working in synergy.

For example

Content writers know how to speak to the brand’s audience and paid acquisition experts know how to use those audiences for retargeting. Combining all these skills means that we don’t just create technically clever solutions, but deliver a sustainable approach that really makes a difference to conversion.

We know some agencies try to do this, but the reality of running an agency is you need to silo your projects and protect your teams from mission creep. In reality, learnings shared across teams happens but not much, and not to any depth. Our approach and unique business architecture means we have the flexibility to be completely integrated and genuinely, always learning.  

So, having a project manager coordinating work between team members is one thing, however making sure that the content writer understands the strategy behind a pay per click campaigns and why the content on a landing page will have a positive or negative impact on the conversion rate is quite another.

How do we solve that problem?

Making sure that our fellow Growth Hustlers (brothers and sisters) get the full picture of what each member of the team are doing is key. We may be digital nomads but we are friends and geeks, so we speak a lot, and when we do, it’s about data, marketing, automation and growth.

We are many but we are one!

Every member of Growth Hustlers is a strategist, with the knowledge to be hands on operational, whilst also offering a consultative approach so our clients start to learn the techniques we use (if they want to of course!). We work to one goal, growth. If what we’re thinking won’t help towards that end, we simply won’t do it.

We love our quotes…

Over 2000 years ago Archimedes said:

After over 2000 years, Giovanni today says:

Point A = your current status

Point B = growth

The Pen = your business

The ink = The Growth Hustlers

Need some ink?

To contact us —> click here

How do we differentiate ourselves from agencies and solo freelancers?

By offering tailored work that’s project-based, flexible and with no contracts. We give businesses the opportunity to pick and mix modules and services without committing to expensive monthly retainers.

Most growth marketers work online in digital spaces. Offices aren’t agile – we don’t need them for the work we do. Business lunches, networking and inflexible hours have been thrown in the proverbial waste paper bin. By streamlining the way we work at The Growth Hustlers, we’re able to put everything into achieving results – and only that.

Being transparent with our clients

Our pricing structure is completely transparent. We want you to know exactly what you’re paying for. Getting an exact breakdown in advance of what’s being delivered and why, by whom and when means you’re always up to date. Decide you don’t want to continue? It’s your money – you should be able to do what you want with it of course! We’re confident in our abilities, so we don’t need to tie you in with a contract.

The huge range of skills and diversity in the team has been built over years of working with the some of the best growth marketers in the space. From Mexico to Bali, India to France, Cornwall to London – no matter where we are, we come together to create unparalleled results for your business.

Click here to go to our services page

Why would we do what we do the way we do? 

Because it’s in our nature. Growth Marketers like us are intrinsically used to working within agile, lean methodology. And, the new breed of Growth Marketing Specialists, we want to see this reflected in everything we do.

There are other benefits too. As we’re not bound to the usual working hours we can work with companies all over the world, from the USA and Hong Kong to Australia. We can host meetings and reply to emails at times that are convenient for any business we work with.

We’re not held back by rigid time schedules that don’t fit our clients and don’t waste time by commuting, making tea for half our office or chatting about the latest Brexit developments. Our heightened productivity means we can socialise in our own time, and not on yours.

To find out a bit more about how we can help your business, click here to check us out or email me at giovanni@thegrowthhustlers.com.

May Growth Be With You!

p.s. thats me below…1 min before clicking the publish button!

My face is clearly saying: “click on the social icons below and share”