How to install your Facebook Pixel with Google Tag Manager

A step by step guide to Installing your Facebook Pixel with the use of Google Tag Manager

Here we’ll cover:

  1. Why do you need to install the Facebook Pixel?
  2. What do you need to install the Facebook Pixel?
  3. Step by step guide to installing the Facebook Pixel
  4. How to verify that the pixel is correctly implemented

 

1) Why do you need to install the Facebook Pixel

There are LOADS of things you can do with the Facebook Pixel, but here are are some of them. 

  • Use Facebook Conversion Tracking – See how your ads are working in real-time
  • Create Retargeting Audiences – Get people back onto your website or landing page
  • Create Lookalike Audiences – Better targeting increases the likelihood of conversions
  • Optimise Facebook Ads by Conversion – Constantly improve your ads to drive conversions

You can still run Facebook Ads without implementing the Facebook Pixel however we strongly advise not to.

 

2) What do you need to install the Facebook Pixel

All you need is:

If you have all the above, then we can crack on with the implementation!

 

3) Step by step guide to installing the Facebook Pixel

a) Log in to your Facebook Manager

b) Head to the Event Manager section

 

facebook-event-manager
Click on Facebook event manager

 

c) On the left column select “Data Sources”

 

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Click on Data Sources

 

d) Click on “Get Started” in the “Facebook Pixel: Track Website Activities section”

 

facebook-pixel-get-started
Click on “Get Started”

 

e) Add a  name for your Pixel and enter your website address.

f) You will now see different options for the Facebook Pixel. Click on Google Tag Manager and click on the blue button “Set Up Partner”

 

select-google-tag-manager
Select Google Tag Manager and click on “Set Up Partner”

 

g) Follow the steps to connect Google Tag Manager to your Facebook Manager account (see slideshow below)

 

 

h) Congratulations, the pixel is now installed! 

 

4) Verify that the pixel is correctly implemented

a)Head to GTM and click on overview

b) You should see a new version under the “Live Version” green section

 

click-on-latest-version
Click on “Latest version”

c) Click on “Latest version” – you will see that a new tag has been deployed (with the Pixel ID that matches the one of your Facebook Pixel)

google-tag-manager-latest-version-published
New Tag: Latest version published

 

d) If you want to run a further check you can install this Chrome extension: Facebook Pixel Helper – The extension will allow you to check if the Facebook Pixel is triggering on the website.

In the next article we’ll be looking at creating Facebook Pixel events so that you can start optimising your campaigns by conversion.

In the meantime, you might want to check out our latest blogs here.

If you have any questions or would like to have a chat with us, simply fill in this form.

Thanks folks!

May Growth Be With You!