How to install your Facebook Pixel with Google Tag Manager

A step by step guide to Installing your Facebook Pixel with the use of Google Tag Manager

Here we’ll cover:

  1. Why do you need to install the Facebook Pixel?
  2. What do you need to install the Facebook Pixel?
  3. Step by step guide to installing the Facebook Pixel
  4. How to verify that the pixel is correctly implemented


1) Why do you need to install the Facebook Pixel

There are LOADS of things you can do with the Facebook Pixel, but here are are some of them. 

  • Use Facebook Conversion Tracking – See how your ads are working in real-time
  • Create Retargeting Audiences – Get people back onto your website or landing page
  • Create Lookalike Audiences – Better targeting increases the likelihood of conversions
  • Optimise Facebook Ads by Conversion – Constantly improve your ads to drive conversions

You can still run Facebook Ads without implementing the Facebook Pixel however we strongly advise not to.


2) What do you need to install the Facebook Pixel

All you need is:

If you have all the above, then we can crack on with the implementation!


3) Step by step guide to installing the Facebook Pixel

a) Log in to your Facebook Manager

b) Head to the Event Manager section



Click on Facebook event manager


c) On the left column select “Data Sources”



Click on Data Sources


d) Click on “Get Started” in the “Facebook Pixel: Track Website Activities section”



Click on “Get Started”


e) Add a  name for your Pixel and enter your website address.

f) You will now see different options for the Facebook Pixel. Click on Google Tag Manager and click on the blue button “Set Up Partner”



Select Google Tag Manager and click on “Set Up Partner”


g) Follow the steps to connect Google Tag Manager to your Facebook Manager account (see slideshow below)



h) Congratulations, the pixel is now installed! 


4) Verify that the pixel is correctly implemented

a)Head to GTM and click on overview

b) You should see a new version under the “Live Version” green section



Click on “Latest version”

c) Click on “Latest version” – you will see that a new tag has been deployed (with the Pixel ID that matches the one of your Facebook Pixel)


New Tag: Latest version published


d) If you want to run a further check you can install this Chrome extension: Facebook Pixel Helper – The extension will allow you to check if the Facebook Pixel is triggering on the website.

In the next article we’ll be looking at creating Facebook Pixel events so that you can start optimising your campaigns by conversion.

In the meantime, you might want to check out our latest blogs here.

If you have any questions or would like to have a chat with us, simply fill in this form.

Thanks folks!

May Growth Be With You!

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Giovanni Perri

About Giovanni Perri

Giovanni is the co-founder of The Growth Hustlers. His years of experience in marketing – and growth marketing in particular – have helped many businesses find and accelerate growth using his data-driven approach.

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The Growth Hustlers team are a team of highly skilled cross-disciplined technical marketing experts. I’ve worked with them on multiple projects at different businesses and they always bring a level of expertise and energy that ensure the impact is rapid and significant. Specifically the value they add with Data Strategy and Marketing Automation workflows has really empowered my team to be truly data driven.

Duncan McKenna,
Head Of Growth

The Growth Hustlers are highly skilled analytics consultants with a wide knowledge of applicable technologies and a determined attitude. They have been invaluable in helping our growth team access the data they need. After an accurate audit of our current analytics and the implementation of new views and goals the growth team can finally make decisions based on clean data enabling us to optimise paid acquisition campaigns and focus on the channels that are performing best.

Rob Imonikhe,

Giovanni & his team have been absolutely great. They started by setting up our web analytics stack. We now have full visibility of activation and acquisition events on Google Analytics. This has enabled us to make data driven decisions based on the performance of our digital marketing activities. They’ve also drafted a Marketing Automation Strategy which will play a key part in reducing drop offs in our acquisition flow. Finally, they have been working on Paid Acquisition Testing on LinkedIn and Adwords. Ambie is looking forward to carry on working with them in the following months.

Gideon Chain,
Founder & CEO

The team at Growth Hustlers were instrumental in developing the inploi data infrastructure and marketing automation engine. Marketplace liquidity and user engagement are critical to the success of any product seeking to efficiently match supply and demand. With the help of The Growth Hustlers we were able to develop a complex growth stack that has enabled us to rapidly scale our marketplace without having to increase the size of our team or compromise our user experience. Technical know-how and deliverables aside, they are a great bunch to work with!

Alexander Hanson-Smith,
Co-Founder & CPO

The Growth Hustlers are a great team of talented growth marketers. They helped us deploy a solid analytics framework which enabled us to easily distinguish marketing efforts between our App and our Website. Their team added great value across CRO and paid acquisition testing, thanks to very well structured experimentation roadmaps. We were also very impressed with their workshop skills. In short, the learnings acquired through their data focused experimentation helped us improve our App and Website flows.

Alexander Hanson-Smith,
Co-Founder & CPO

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