We Explore the Best (and cheapest) Alternatives to Unbounce in 2020



Looking for the best alternatives to Unbounce? “But why?” Your average marketer might cry. 

Well, there’s no doubt that Unbounce is an awesome tool as we’ve said so before. But, there’s nothing wrong with checking out alternatives.

As growth marketers, we’ve tried a fair few landing page builders. There are a lot of opinions about which landing page builder is better, easier, more intuitive, better value etc… But really it depends on the individual needs of your business. For example, a platform might have a huge amount of landing page templates but not offer much room for customisation. For some businesses, this isn’t a problem but for others, it can be frustrating or just unsuitable. 

If you haven’t already tried Unbounce out yet, you’re welcome to use our link HERE for a 20% discount on your first 3 months to give it a go!

Otherwise, let’s check out some alternatives! 


Alternatives to Unbounce:


1) Leadpages


You’ll see Leadpages mentioned frequently as one of the more popular alternatives to Unbounce. It’s a landing page creation platform with features designed to help you drive conversions for your business.

You can download it as a plugin for your WordPress platform which is super handy. This allows you to publish directly to your WordPress website using the Leadpages plugin. Or an HTML page via your server, or via a Leadpages URL. 

This SaaS solution allows you to build landing pages easily without any coding knowledge. The drag and drop editor is simple to use. And, everything is managed via a single dashboard no matter how many domains you’re using, which is a nice touch. There are over 200 templates to choose from that look pretty slick and are optimised for conversion. The downside is some people have mentioned there are limited opportunities for customisation, so the templates may not quite fit your business.

If you want to create popups and alert bars for things like special offers, newsletter signups and more then you can. Another nice feature is that these popups can be triggered by link clicks instead of just being timed, or appearing at point of scroll. 


  • Easy to use editor for fast deployment
  • Publish pages on their domain or yours
  • Popup and alert bars help drive conversions
  • Run A/B split tests super easily


2) Instapage


Leadpages landing page builder

Like Leadpages, Instapage also has a simple to use drag and drop page builder that allows you to create sleek pages – and popups – with minimal effort.

Instapage is completely dedicated to building landing pages and increasing conversions using them. There are 200 templates available so, plenty of choices if you need something put together fast.

You’ll be able to create simple experiments and Instapage also helps you visualise your ad campaigns to ensure there’s maximum coherence for your landing pages. The heatmap technology also gives you insights into customer interactions with your page. Very useful! 

If you use any other popular marketing platforms like Salesforce, Mailchimp, Hubspot 

The templates are all fully mobile responsive as you would expect. So you don’t need to make any extra changes across platforms. 


  • Easy to drag and drop
  • Integrate with MailChimp, Salesforce, Hubspot and other popular platforms
  • Fully mobile responsive landing pages
  • 200 build-in templates
  • Heatmaps for insights on your visitor interactions


If this is your pick, sign up HERE.


3) Landingi


Landingi is nice and simple. It’s focussed on landing page creation so doesn’t have many bells and whistles, but it’s a great place to start. Like the other alternatives, Landingi also has over 200 landing page templates, an icon and font library and a simple drag and drop interface.

There are plenty of personalisation options to help pages fit your business needs. It features additional functions like testing domains, version history, basic stats, custom JS, HTML and CSS support. You can also run A/B tests from the platform.

It’s fully customisable for both desktop and mobile devices too.


  • Drag and drop landing page builder
  • No limits for gathered leads
  • Over 200 landing page templates


Feel free to sign up through our referral link HERE and get 14 days free trial!


4) Lander


Lander generally gets pretty good reviews from marketers, plus, it has a two-week free trial so you can try before you buy. 

Like the other alternatives mentioned, there are also templates you can use to create your landing page. The one big difference here is that pages are arranged according to use-case scenarios rather than industry type. So, depending on if you want to collect leads, get calls, subscribers or get visitors to perform another action, pages are set to maximise particular outcomes. 

You can also customise each element of the landing pages from header to footer. Each element may have different customisation options which come up on your right as you hover over it. 

Lander allows you to do A/B testing, improve your site conversions and integrates with popular third-party platforms like Mailchimp, Salesforce and Google Analytics. Handily you can implement a PayPal payment gateway and use a countdown tool for creating a sense of urgency.


  • Drag and drop landing page builder
  • The basic package limits unique visits to 5k per month
  • Page templates arranged for the purpose of the landing page, not the type of business
  • Customisable elements on the landing pages

The best tool you can have is the brain of a good conversion optimizer! It’s not just about the tools you use, but the process that comes even before the tools.

A lot of A/B testing tools are actually pretty similar – as are analytics tools. There are endless possibilities for data collection and testing. 

Knowing what to test and why is a key element of ensuring these tools are worth using. Both a rigorous testing process and solid framework for deciding how much money time and people you can assign to each test. 

When that’s clear, it’s way easier to pick the best tool for you. A classic combo we use is *name some of the tools we use together right here, is what we like to use – but what you use is up to you!

If you need help with your landing pages or A/B testing, drop us a line or send us an email we’re here to help! Or simply get started with one of the above platforms. We use Unbounce…

We love Unbounce.

Get 20% off Unbounce

Giovanni Perri

About Giovanni Perri

Giovanni is the co-founder of The Growth Hustlers. His years of experience in marketing – and growth marketing in particular – have helped many businesses find and accelerate growth using his data-driven approach.

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The Growth Hustlers team are a team of highly skilled cross-disciplined technical marketing experts. I’ve worked with them on multiple projects at different businesses and they always bring a level of expertise and energy that ensure the impact is rapid and significant. Specifically the value they add with Data Strategy and Marketing Automation workflows has really empowered my team to be truly data driven.

Duncan McKenna,
Head Of Growth

The Growth Hustlers are highly skilled analytics consultants with a wide knowledge of applicable technologies and a determined attitude. They have been invaluable in helping our growth team access the data they need. After an accurate audit of our current analytics and the implementation of new views and goals the growth team can finally make decisions based on clean data enabling us to optimise paid acquisition campaigns and focus on the channels that are performing best.

Rob Imonikhe,

Giovanni & his team have been absolutely great. They started by setting up our web analytics stack. We now have full visibility of activation and acquisition events on Google Analytics. This has enabled us to make data driven decisions based on the performance of our digital marketing activities. They’ve also drafted a Marketing Automation Strategy which will play a key part in reducing drop offs in our acquisition flow. Finally, they have been working on Paid Acquisition Testing on LinkedIn and Adwords. Ambie is looking forward to carry on working with them in the following months.

Gideon Chain,
Founder & CEO

The team at Growth Hustlers were instrumental in developing the inploi data infrastructure and marketing automation engine. Marketplace liquidity and user engagement are critical to the success of any product seeking to efficiently match supply and demand. With the help of The Growth Hustlers we were able to develop a complex growth stack that has enabled us to rapidly scale our marketplace without having to increase the size of our team or compromise our user experience. Technical know-how and deliverables aside, they are a great bunch to work with!

Alexander Hanson-Smith,
Co-Founder & CPO

The Growth Hustlers are a great team of talented growth marketers. They helped us deploy a solid analytics framework which enabled us to easily distinguish marketing efforts between our App and our Website. Their team added great value across CRO and paid acquisition testing, thanks to very well structured experimentation roadmaps. We were also very impressed with their workshop skills. In short, the learnings acquired through their data focused experimentation helped us improve our App and Website flows.

Alexander Hanson-Smith,
Co-Founder & CPO

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