What is Unbounce?


Unbounce.com is a powerful platform for creating, launching and optimising landing pages for websites. It provides users with the tools to create stunning custom-made landing pages without any coding knowledge, track performance in real time, and A/B test different elements of their page to maximise conversion rate optimisation (CRO).

By using Unbounce, digital marketers can easily create and manage high-converting landing pages for their campaigns in a matter of minutes. With Unbounce’s drag and drop editor, marketers are able to customise the look and feel of their pages such as the headlines, call-to-actions, colours and fonts etc. quickly and easily. Plus Unbounce also has a wide range of pre-built templates that can be used with minimal effort.



What does Unbounce do?


Unbounce provides a range of features for building, publishing, and optimising landing pages, including:

    • Landing Page Templates: a library of customisable templates designed for conversion optimisation.
    • Drag & Drop Builder: a visual editor for creating landing pages without needing to know how to code.
    • A/B Testing: a tool for testing different versions of a landing page to determine which performs better.
    • Dynamic Text Replacement: a feature for personalising landing pages based on visitor information such as keywords used in search engines.
    • Mobile Responsiveness: the ability to ensure that landing pages look and function properly on all devices, including smartphones and tablets.
    • Popups & Sticky Bars: tools for creating and optimising on-site promotions, lead forms, and other interactive elements.
    • Integrations: support for integrating with popular marketing tools, analytics platforms, and payment providers.


The A/B testing tool allows marketers to test different variations of their page on different audiences. This helps them determine which version performs better and then adjust page elements such as text, images or layout accordingly. With Unbounce’s A/B testing tool, marketers have the ability to measure performance metrics such as page views, clickthrough rate (CTR) and conversion rate (CRO).

A successful A/B test could be one where you test two different versions of a landing page to determine which one performs better in terms of increasing conversions. For example, you might create two versions of a landing page for a product, with one page emphasising the product’s features and the other emphasising its benefits. By running an A/B test and sending equal amounts of traffic to each page, you can determine which page is more effective at converting visitors into customers.

Suppose the page emphasising the benefits had a conversion rate of 8%, while the page emphasising the features had a conversion rate of 5%. This would indicate that the benefits-focused page was more effective at converting visitors into customers and could be a winning variant. By implementing the winning variant, you could potentially increase the conversion rate on your site.



In addition Unbounce also provides marketers with powerful analytics features such as heat-maps and scroll-maps that enable them to track user behaviour on their website more closely. Heat-maps show how users interact with your webpages whereas scroll maps tell you how far down your visitors scroll before leaving the page. This data can provide useful insights into what works best for customers so marketers can adjust their campaign accordingly.

Finally Unbounce integrates with various third-party services like Google Analytics and Mailchimp enabling marketers to track user behaviour across different sources and platforms. These integrated tools allow digital marketers to gain a more holistic view of customer behaviour which they wouldn’t be able to do without Unbounce.


What is the pricing of Unbounce?


Unbounce pricing starts at $99 per month for the Launch Plan, which includes unlimited landing pages, popups and sticky bars, AI copywriting, up to 500 conversions, up to 20,000 visitors and 1 domain.

The Optimize Plan, for $145 per month will give you 5 domains, 1000 conversions, 30,000 visitors and key features such as: A/B testing, Dynamic Text Replacement (DTR) and Unlimited Users.

The Accelerate Plan, for $240 per month will give you all the features from the Optimize Plan plus 10 domains, 2500 conversions, 50,000 visitors and key features such as: Advanced targeting & scheduling.

Finally there is also a Concierge Plan  There is also a Concierge Plan for larger businesses with custom needs, which come up to $625 per month + a one time implementation fee. This plan will give you 5000+ conversions, 100,000+ visitors, 25+ domains and all features available.

Below you can find 2 screenshots of the pricing. The first one is the monthly cost if you take on the monthly plan. If however you decide to pay for the whole year, you will be paying 25% less. This could be a great solution if you are already sure about taking on Unbounce.


If you pay monthly:

monthly unbounce pricing

If you pay Yearly:

yearly pricing unbounce


What companies use Unbounce.com?


Unbounce is used by a variety of companies across different industries, including:

    • Tech & Software companies
    • E-commerce businesses
    • Marketing & Advertising agencies
    • Financial services & Insurance providers
    • Healthcare & Pharmaceutical companies
    • Education & Training institutions
    • Travel & Tourism organizations

Some well-known brands that use Unbounce include Spotify, Shopify, Hubspot, Cisco, HP, and Adidas.


unbounce CTA



Unbounce is a comprehensive landing page builder and optimisation platform that provides a range of features for creating, publishing, and optimising landing pages for increased conversions. With templates, a drag & drop builder, A/B testing, dynamic text replacement, mobile responsiveness, and integrations with popular marketing tools, Unbounce is well-suited for businesses of all sizes looking to improve the performance of their online marketing campaigns.

The platform’s focus on landing pages, combined with its ease of use and optimisation tools, makes it an attractive choice for businesses looking to boost their conversion rates and achieve better results from their online marketing efforts.

If you like Unbounce and decided to sign up, make sure to use my referral link to get an extra 20% off your first 3 months. Click HERE if you want to sign up (or on the blue banner on the right of this blog article).

Get 20% off Unbounce

Giovanni Perri

About Giovanni Perri

Giovanni is the co-founder of The Growth Hustlers. His years of experience in marketing – and growth marketing in particular – have helped many businesses find and accelerate growth using his data-driven approach.

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The Growth Hustlers team are a team of highly skilled cross-disciplined technical marketing experts. I’ve worked with them on multiple projects at different businesses and they always bring a level of expertise and energy that ensure the impact is rapid and significant. Specifically the value they add with Data Strategy and Marketing Automation workflows has really empowered my team to be truly data driven.

Duncan McKenna,
Head Of Growth

The Growth Hustlers are highly skilled analytics consultants with a wide knowledge of applicable technologies and a determined attitude. They have been invaluable in helping our growth team access the data they need. After an accurate audit of our current analytics and the implementation of new views and goals the growth team can finally make decisions based on clean data enabling us to optimise paid acquisition campaigns and focus on the channels that are performing best.

Rob Imonikhe,

Giovanni & his team have been absolutely great. They started by setting up our web analytics stack. We now have full visibility of activation and acquisition events on Google Analytics. This has enabled us to make data driven decisions based on the performance of our digital marketing activities. They’ve also drafted a Marketing Automation Strategy which will play a key part in reducing drop offs in our acquisition flow. Finally, they have been working on Paid Acquisition Testing on LinkedIn and Adwords. Ambie is looking forward to carry on working with them in the following months.

Gideon Chain,
Founder & CEO

The team at Growth Hustlers were instrumental in developing the inploi data infrastructure and marketing automation engine. Marketplace liquidity and user engagement are critical to the success of any product seeking to efficiently match supply and demand. With the help of The Growth Hustlers we were able to develop a complex growth stack that has enabled us to rapidly scale our marketplace without having to increase the size of our team or compromise our user experience. Technical know-how and deliverables aside, they are a great bunch to work with!

Alexander Hanson-Smith,
Co-Founder & CPO

The Growth Hustlers are a great team of talented growth marketers. They helped us deploy a solid analytics framework which enabled us to easily distinguish marketing efforts between our App and our Website. Their team added great value across CRO and paid acquisition testing, thanks to very well structured experimentation roadmaps. We were also very impressed with their workshop skills. In short, the learnings acquired through their data focused experimentation helped us improve our App and Website flows.

Alexander Hanson-Smith,
Co-Founder & CPO

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