What is Unbounce?

Unbounce.com is a powerful platform for creating, launching and optimising landing pages for websites. It provides users with the tools to create stunning custom-made landing pages without any coding knowledge, track performance in real time, and A/B test different elements of their page to maximise conversion rate optimisation (CRO).

By using Unbounce, digital marketers can easily create and manage high-converting landing pages for their campaigns in a matter of minutes. With Unbounce’s drag and drop editor, marketers are able to customise the look and feel of their pages such as the headlines, call-to-actions, colours and fonts etc. quickly and easily. Plus Unbounce also has a wide range of pre-built templates that can be used with minimal effort.

What does Unbounce do?

Unbounce provides a range of features for building, publishing, and optimising landing pages, including:

• • Landing Page Templates: a library of customisable templates designed for conversion optimisation.
  • Drag & Drop Builder: a visual editor for creating landing pages without needing to know how to code.
  • A/B Testing: a tool for testing different versions of a landing page to determine which performs better.
  • Dynamic Text Replacement: a feature for personalising landing pages based on visitor information such as keywords used in search engines.
  • Mobile Responsiveness: the ability to ensure that landing pages look and function properly on all devices, including smartphones and tablets.
  • Popups & Sticky Bars: tools for creating and optimising on-site promotions, lead forms, and other interactive elements.
  • Integrations: support for integrating with popular marketing tools, analytics platforms, and payment providers.

The A/B testing tool allows marketers to test different variations of their page on different audiences. This helps them determine which version performs better and then adjust page elements such as text, images or layout accordingly. With Unbounce’s A/B testing tool, marketers have the ability to measure performance metrics such as page views, clickthrough rate (CTR) and conversion rate (CRO).

A successful A/B test could be one where you test two different versions of a landing page to determine which one performs better in terms of increasing conversions. For example, you might create two versions of a landing page for a product, with one page emphasising the product’s features and the other emphasising its benefits. By running an A/B test and sending equal amounts of traffic to each page, you can determine which page is more effective at converting visitors into customers.

Suppose the page emphasising the benefits had a conversion rate of 8%, while the page emphasising the features had a conversion rate of 5%. This would indicate that the benefits-focused page was more effective at converting visitors into customers and could be a winning variant. By implementing the winning variant, you could potentially increase the conversion rate on your site.

In addition Unbounce also provides marketers with powerful analytics features such as heat-maps and scroll-maps that enable them to track user behaviour on their website more closely. Heat-maps show how users interact with your webpages whereas scroll maps tell you how far down your visitors scroll before leaving the page. This data can provide useful insights into what works best for customers so marketers can adjust their campaign accordingly.

Finally Unbounce integrates with various third-party services like Google Analytics and Mailchimp enabling marketers to track user behaviour across different sources and platforms. These integrated tools allow digital marketers to gain a more holistic view of customer behaviour which they wouldn’t be able to do without Unbounce.

What is the pricing of Unbounce?

Unbounce pricing starts at $99 per month for the Launch Plan, which includes unlimited landing pages, popups and sticky bars, AI copywriting, up to 500 conversions, up to 20,000 visitors and 1 domain.

The Optimize Plan, for $145 per month will give you 5 domains, 1000 conversions, 30,000 visitors and key features such as: A/B testing, Dynamic Text Replacement (DTR) and Unlimited Users.

The Accelerate Plan, for $240 per month will give you all the features from the Optimize Plan plus 10 domains, 2500 conversions, 50,000 visitors and key features such as: Advanced targeting & scheduling.

Finally there is also a Concierge Plan  There is also a Concierge Plan for larger businesses with custom needs, which come up to $625 per month + a one time implementation fee. This plan will give you 5000+ conversions, 100,000+ visitors, 25+ domains and all features available.

Below you can find 2 screenshots of the pricing. The first one is the monthly cost if you take on the monthly plan. If however you decide to pay for the whole year, you will be paying 25% less. This could be a great solution if you are already sure about taking on Unbounce.

If you pay monthly:

If you pay Yearly:

What companies use Unbounce.com?

Unbounce is used by a variety of companies across different industries, including:

• • Tech & Software companies
  • E-commerce businesses
  • Marketing & Advertising agencies
  • Financial services & Insurance providers
  • Healthcare & Pharmaceutical companies
  • Education & Training institutions
  • Travel & Tourism organizations

Some well-known brands that use Unbounce include Spotify, Shopify, Hubspot, Cisco, HP, and Adidas.

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