Digital Marketing Freelancer (How to find a good one?)


Digital marketing is all the rage these days, and it’s quite understandable.

Entry barriers are quite low and there are no minimum budget requirements (for most channels).

Also, it doesn’t matter whether you are a small local business or a large business operating worldwide. Most likely, digital marketing (if done well!) will help you boost your sales and help you achieve growth.

59% of the world population is online. That amounts to 4.57 billion people globally! Insane right?

If you are considering hiring a digital marketing freelancer, this article might be for you!




We will be going through the following points:


  1. Who is a digital marketing freelancer?
  2. What should you look for in a digital marketing freelancer?
  3. Where to find a digital marketing freelancer?
  4. Conclusions


1. Who is a digital marketing freelancer?


A digital marketing freelancer is a professional marketer with a wide range of digital marketing skills. Their range of skills will most probably include 1 or more of the following: Performance Marketing, Social Media Marketing, SEO, Ad Creation, Copywriting, Analytics, CRO, Landing Page Creation and more.




I like to split digital marketers in 2 main groups (I love to keep things simple!).


  1. The Digital Marketing Specialists
  2. The Digital Marketing “Generalists”


1) The Digital Marketing Specialist is someone that has a good understanding of Digital Marketing, however specialises in 1-2 main channels. For example a PPC specialist, a Social Media Specialist and so on.

If you already know what channel works best for you and you want someone to help you manage/optimise/maximise a specific channel (i.e. Adwords, Facebook etc)…then I suggest you look for a Digital Marketing Specialist.


2) The Digital Marketing “Generalist” (I like to call them this way), are marketers which have great skills across the board. Most likely they will know how to run Ads across multiple channels, have very good understanding of Google Analytics Events, Conversion Rate Optimisation, Landing Page creation and more.

They’ll most likely be able to help you also with the digital marketing strategy side of things and fit in perfectly with your team of developers and marketers. They can basically act as a digital marketing department, taking on all digital marketing tasks for you.


In short:


If you already know exactly what/who you need…The digital marketing specialist is the person for you. In fact, the digital marketing specialist is someone that can help you manage and scale a specific channel thanks to their extensive experience within that specific area.

If however, you are not 100% sure what/who you need or you are looking for someone to take ownership of your digital marketing activities…The digital marketing “generalist” is definitely the person you are looking for. They will take over some/most of your digital marketing activities and help you drive growth for your business. 


2. What Should you Look for in a Digital Marketing Freelancer?




Once you clarified what/who you are looking for, it’s time for interviews!

How do you know if the person you have in front of you is the right person for the job?

You need to shortlist some key questions that will help you understand if he/she is the one!




These are some of the questions I would most probably ask myself:


1) How many years of experience do you have?

2) What clients have you worked for?

3) Can you please showcase some of your work?

4) What is your approach to growth?

5) Tell me more about your processes

6) How would you improve our Conversion Rate (CR)?

7) How would you reduce our Cost per Acquisition (CPA)?


There are many more questions you could ask…I personally like to give particular importance to their previous experience, whether they have a data driven approach, if they have data analytics skills and a creative mindset.


3. Where to Find a Digital Marketing Freelancer?


The most popular way to find a digital marketing freelancer is the freelance marketplaces. They have established themselves as an affordable option for businesses to hire freelancers.

Through these platforms you can access thousands of freelancers all over the world.

These marketplaces however are not the only option out there. 

Below I am going to list a few other options. Starting of-course, from ourselves, The Growth Hustlers (aka ‘The Growth Jedis’). Yes, we all love our Star Wars Movies…to the point I have posters in my office (see below).


growth jedi desk



I) The Growth Hustlers


If you are reading this article you probably already know who we are and what we do!

I will keep it short!

“We are a collective of growth marketing specialists deploying on demand growth services into your business.”

To find out more about us go HERE or simply contact us HERE.

Now, let’s move on!



II) Job Posting Websites


You can post a job on LinkedIn or, as both of these options are pretty popular today. Both of these sites have a huge user base. It means that your job post will get lots of views.

The only issue here is that your job post may or may not get enough applications. It depends on the number of job posts ahead of yours, and if you are paying for posting the job or not.



III) Social Media Platforms


Many businesses leverage popular social media platforms to find candidates.

The most popular social media platforms are Facebook and Twitter for hiring purposes. By using relevant hashtags, your posts will be viewed by thousands of digital marketing professionals.

You can use a combination of hashtags to get your post noticed. The popular hashtags are #hiring, #digitalmarketer, #freelance and more.

A combination of hashtags will enable you to reach out to digital marketing professionals on these platforms.

The only issue might be the quality of the applications. Worth a shot though!



IV) Freelance Marketplaces


There are lots of platforms that you can leverage to hire a digital marketing freelancer. 

Fiverr, Upwork and Freelancer are the top freelance marketplaces.

These freelance marketplaces have thousands of digital marketers looking for freelance opportunities.

The great thing about these platforms is that they have experts from almost all digital marketing specialties. The only issue I can think of here is the high number of low quality applications you might get…you might have to do a lot of filtering…Again, worth a shot!


4. Conclusions


There are many options to find a digital marketing freelancer. I have only listed some of the most commonly used (used in particular by small businesses).

That said, the most crucial aspect of this search is understanding what your real needs are. Are you looking for a Specialist or a Generalist?

If you are still confused about what you should do, please feel free to reach out to us HERE. I will be more than happy to have a chat and help you make the best decision.




May Growth Be With You!

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Giovanni Perri

About Giovanni Perri

Giovanni is the co-founder of The Growth Hustlers. His years of experience in marketing – and growth marketing in particular – have helped many businesses find and accelerate growth using his data-driven approach.

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The Growth Hustlers team are a team of highly skilled cross-disciplined technical marketing experts. I’ve worked with them on multiple projects at different businesses and they always bring a level of expertise and energy that ensure the impact is rapid and significant. Specifically the value they add with Data Strategy and Marketing Automation workflows has really empowered my team to be truly data driven.

Duncan McKenna,
Head Of Growth

The Growth Hustlers are highly skilled analytics consultants with a wide knowledge of applicable technologies and a determined attitude. They have been invaluable in helping our growth team access the data they need. After an accurate audit of our current analytics and the implementation of new views and goals the growth team can finally make decisions based on clean data enabling us to optimise paid acquisition campaigns and focus on the channels that are performing best.

Rob Imonikhe,

Giovanni & his team have been absolutely great. They started by setting up our web analytics stack. We now have full visibility of activation and acquisition events on Google Analytics. This has enabled us to make data driven decisions based on the performance of our digital marketing activities. They’ve also drafted a Marketing Automation Strategy which will play a key part in reducing drop offs in our acquisition flow. Finally, they have been working on Paid Acquisition Testing on LinkedIn and Adwords. Ambie is looking forward to carry on working with them in the following months.

Gideon Chain,
Founder & CEO

The team at Growth Hustlers were instrumental in developing the inploi data infrastructure and marketing automation engine. Marketplace liquidity and user engagement are critical to the success of any product seeking to efficiently match supply and demand. With the help of The Growth Hustlers we were able to develop a complex growth stack that has enabled us to rapidly scale our marketplace without having to increase the size of our team or compromise our user experience. Technical know-how and deliverables aside, they are a great bunch to work with!

Alexander Hanson-Smith,
Co-Founder & CPO

The Growth Hustlers are a great team of talented growth marketers. They helped us deploy a solid analytics framework which enabled us to easily distinguish marketing efforts between our App and our Website. Their team added great value across CRO and paid acquisition testing, thanks to very well structured experimentation roadmaps. We were also very impressed with their workshop skills. In short, the learnings acquired through their data focused experimentation helped us improve our App and Website flows.

Alexander Hanson-Smith,
Co-Founder & CPO

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