Growth Manager – Why Your Business Needs One

 

In this article we’ll be diving into the Growth Manager role and some of the reasons why your business needs one in 2021.

 

These are the main points we’ll be covering:

 

  1. What does a Growth Manager do?
  2. Does your business need a Growth Manager?
  3. What should you look for in a Growth Manager?
  4. Conclusions

 

1) What does a Growth Manager do?

 

Pretty much everything related to growth! (that’s the short answer)…

 

growth-manager-funny

 

Now let’s deep dive into the true meaning of Growth Managers and what they are (should be) good at. A good Growth Manager is a jack of all trades. They are someone that are used to having their fingers in many pies. In short they can handle most growth marketing areas. Including: Analytics, Performance Marketing, SEO, Social Media Management, Content Marketing, Conversion Rate Optimisation, Marketing Automation, Data Analysis, Growth Strategy and more. 

How can this be humanly possible? Well, it’s not…in fact, they are super human!

 

Jokes aside, the Growth Managers are generalist with deep knowledge across all (or most) of those growth marketing areas we mentioned above and more. This doesn’t mean they specialise in all of those activities (this would not be humanly or superhumanly possible). They have very strong analytics and project management skills. The role sits somewhere between the product department and the marketing department. In some cases it could even sit at the core of the business.

 

They see growth as the ultimate goal. Personally and professionally. He/She is involved in pretty much all activities that could have a direct or indirect impact on business growth. He/She loves numbers and can turn numbers into insights and learnings…ultimately he/she would turn these numbers into a list of action points and growth activities to help businesses find growth.

 

A very good Growth Manager is someone that thinks outside the box. Growth should not be restricted to the growth marketing funnel (AAARRR). They should also look at how they could improve the efficiency of your team, the coordination and communication between departments (especially between the product team and the marketing team) and will help you instil a growth mindset at a business level.

 

A Growth Manager is also a great project manager. They should be able to manage multiple projects at once. They should also be extremely good communicators. Turning numbers into learnings and making sure that learnings are communicated across all departments to help founders, directors and heads of departments make strategic decisions for the business.

 

2) Does your business need a Growth Manager?

 

It most probably does. What business does not? I guess it’s more of a question of whether you can afford a Growth Manager or not. 

 

does-your-business-need-a-growth-manager

 

A full time Growth Manager can be pricey. Glassdoor is reporting an average Growth Manager salary of around £50k / yr (based on 3 salaries) and an average of around £55k / yr for Head of Growth roles (based on 15 salaries).

 

There might be cheaper options to explore, before diving into hiring a full time Growth Manager or Head of Growth.

 

Agencies or Freelancers might be a good place to start. So, if you need a Growth Manager please let me know. I’ll be more than happy to jump on a call and tell you more about our approach to growth for your business. Just fill in the contact form HERE and I will get back to you within 24 hours. I will then run a free analytics audit and share my insights with you.

 

3) What should you look for in a Growth Manager?

 

what-should-you-look-for-in-a-growt-manager

 

At The Growth Hustlers we believe that a Growth Manager aka Head Of Growth should definitely have the following skills (the more the better):

 

  • In depth knowledge of the whole marketing funnel (AAARRR).
  • They need to be data driven.
  • Marketing Automation experience required.
  • Conversion Rate Optimisation experience required.
  • Performance Marketing and in depth knowledge of the most popular advertising platforms is a must.
  • Analytics and Data Analysis is an absolute must.
  • Project management skills.
  • Strong Communication skills.
  • Ability to turn numbers into actionable insights.
  • In Depth knowledge of SEO and content marketing strategies.
  • Growth hacking mindset.

 

4) Conclusions

 

Let’s wrap this up!

 

growth-manager-blog-conclusions

 

It all comes down to what you are looking for:

 

  • If you have a clear idea of what your business needs are then it should be quite straightforward. Just make sure that the people you are interviewing tick those specific boxes and have extensive experience in those areas.
  • If you are looking for someone that specialises in a specific growth area (such as: Marketing Automation, Conversion Rate Optimisation, Data Analysis…), you should probably consider working with a specialist (feel free to contact us HERE if you require a specialist).
  • In case you are not 100% sure of what your needs are but you believe you need a Growth Manager to help you with all growth marketing activities then you are in the right place (contact us HERE).
  • If you are looking for a full time Growth Manager we strongly suggest you check out Linkedin jobs and angel.co.

 

There are a lot of Growth Marketing Specialists out there. The word “Growth” has become a fancy word which a lot of people like to add to their job titles these days. Hopefully this article has helped you understand more about what a good Growth Manager does and how to identify a suitable one for your business.

 

Just put them to the test…ask them the right questions and make sure they have as many as the skilled we listed above.

 

Have a lovely day!

May Growth be With You

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Giovanni Perri

About Giovanni Perri

Giovanni is the co-founder of The Growth Hustlers. His years of experience in marketing – and growth marketing in particular – have helped many businesses find and accelerate growth using his data-driven approach.

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Testimonials

The Growth Hustlers team are a team of highly skilled cross-disciplined technical marketing experts. I’ve worked with them on multiple projects at different businesses and they always bring a level of expertise and energy that ensure the impact is rapid and significant. Specifically the value they add with Data Strategy and Marketing Automation workflows has really empowered my team to be truly data driven.

Duncan McKenna,
Head Of Growth

The Growth Hustlers are highly skilled analytics consultants with a wide knowledge of applicable technologies and a determined attitude. They have been invaluable in helping our growth team access the data they need. After an accurate audit of our current analytics and the implementation of new views and goals the growth team can finally make decisions based on clean data enabling us to optimise paid acquisition campaigns and focus on the channels that are performing best.

Rob Imonikhe,
Co-Founder

Giovanni & his team have been absolutely great. They started by setting up our web analytics stack. We now have full visibility of activation and acquisition events on Google Analytics. This has enabled us to make data driven decisions based on the performance of our digital marketing activities. They’ve also drafted a Marketing Automation Strategy which will play a key part in reducing drop offs in our acquisition flow. Finally, they have been working on Paid Acquisition Testing on LinkedIn and Adwords. Ambie is looking forward to carry on working with them in the following months.

Gideon Chain,
Founder & CEO

The team at Growth Hustlers were instrumental in developing the inploi data infrastructure and marketing automation engine. Marketplace liquidity and user engagement are critical to the success of any product seeking to efficiently match supply and demand. With the help of The Growth Hustlers we were able to develop a complex growth stack that has enabled us to rapidly scale our marketplace without having to increase the size of our team or compromise our user experience. Technical know-how and deliverables aside, they are a great bunch to work with!

Alexander Hanson-Smith,
Co-Founder & CPO

The Growth Hustlers are a great team of talented growth marketers. They helped us deploy a solid analytics framework which enabled us to easily distinguish marketing efforts between our App and our Website. Their team added great value across CRO and paid acquisition testing, thanks to very well structured experimentation roadmaps. We were also very impressed with their workshop skills. In short, the learnings acquired through their data focused experimentation helped us improve our App and Website flows.

Alexander Hanson-Smith,
Co-Founder & CPO

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